New PS3 Ad (NSFW)

I really don't understand what they're trying to say with this...





Advertising Agency: TBWA\Wien, Vienna, Austria
Creative Directors: Gerd Turetschek, Robert Wohlgemuth
Copywriter: Gerd Turetschek
Art Director: Jan Christ
Account Supervisor: Barbara Lung
Photographer: Gerhard Merzeder
Graphic Designer: Andreas Schwitter