Ciara's "Ride" Video

Well, apparently it's Ciara week! The video for her new single Ride is finally out and ladies and gentlemen I think she may finally have a hit in her hands. While the video itself is nowhere near as visually appealing as some of her previous efforts (Love, Sex, Magic, Promise, and Go Girl to name a few), what we do see is Ciara returning back to her dance roots and doing what it was that made her a star in the first place. The dancing in the video is impressive (which is quite a feat since she does tend to get quite repetitive video after video) and the song itself is an unexpected banger, a bit reminiscent to her single Oh, which was also a Ludacris collaboration. And though the video won't win any creativity awards or garner any critical acclaim, Ciara has managed to take a simple approach and turn it into an effective, and solid effort.